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Dr Murat Karacay

Lecturer

School/Department: ULSB Marketing & Strategy

Email: mk809@leicester.ac.uk

Web:

Profile

Dr Karacay is an experienced academic and practitioner with a strong interdisciplinary background, combining strategic management, international business strategy, corporate governance, digital transformation, and applied data science. He has experience in executive education and has also delivered workshops and training in areas such as explanatory statistical analysis and AI applications in business. His teaching and research increasingly focus on artificial intelligence and its practical integration into strategic decision-making.

He brings a unique blend of academic insight and industry experience in areas such as blockchain, AI, and data analytics, enabling him to deliver forward-thinking, globally relevant content. His work in international business strategy explores how firms navigate complex, cross-border environments, while his expertise in strategic management supports the development of agile, innovation-oriented business models. In addition, his research in corporate governance investigates how leadership structures, board composition, and ethical oversight influence firm performance, innovation, and accountability in both domestic and global contexts.

Research

Dr. Karacay’s research expertise lies at the intersection of strategic management, entrepreneurship, and innovation, with a strong focus on how organisations navigate uncertainty and technological change. His work spans diverse contexts, including crypto assets, blockchain technologies, artificial intelligence (AI) applications for SMEs, international business with particular emphasis on strategic flexibility, innovation, ambidexterity, and corporate governance. Drawing on a unique blend of academic insight and industry experience, Dr. Karacay explores how firms harness emerging technologies and data-driven strategies to build resilience, drive innovation, and sustain competitive advantage in global and digitally evolving markets.

Publications

Teaching

MN7406: Âé¶¹APP Business

Conferences

Conference Presentation and Symposium


2024 Karacay, M., Crypto-Economy and Illicit Activities, Multidisciplinary Integration Against Economic Crime, Fortieth Âé¶¹APP Symposium on Economic Crime, Jesus College, University of Cambridge, UK 

2023 Karacay, M., Money Laundering and Crypto-Assets, Multidisciplinary Integration Against Economic Crime, Fortieth Âé¶¹APP Symposium on Economic Crime, Jesus College, University of Cambridge, UK 

2016 Karacay, M., Organisational Adaptation Before, During and After a Financial Crisis: Empirical Evidence from European Manufacturing Firms, Academy of Marketing B2B SIG Colloquium, Sorbonne University, France – Conference Paper

 

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